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Why Action Learning can help your business to grow

I first came across Action Learning as a tool for experiential learning, personal and professional growth, when I was the National Volunteer Manager for The Prince’s Trust back in, ooh, probably 1999-2000.

The National Centre for Volunteering Organisations were wanting to help charities grow their managers and leaders skills, so they put on a number of sessions to show how Action Learning could help individuals and the organisations grow. I was fortunate enough to have been allowed the “time off” (as it was seen in those days), to take part in the initial session. I remember loving it on that first day, and putting a business case together to the HR Director to allow me to be involved with a year long Action Learning set with other charity managers.

It was an amazing year of growth and development for all of us personally, and the areas we were responsible for in our organisations. My memory has faded, but I remember our group had managers (of all sorts of department areas), from RNIB, The National Trust, English Cricket Board, and a lovely charity which looked after a historic boat on the Thames.

Action learning is an approach to solving real problems that involves taking action and reflecting upon the results, which helps improve the problem-solving process, as well as the solutions developed by the team. The action learning process includes:

  1. a real problem that is important, critical, and usually complex,
  2. a diverse problem-solving team or “set”,
  3. a process that promotes curiosity, inquiry, and reflection,
  4. a requirement that talk be converted into action and, ultimately, a solution, and
  5. a commitment to learning.


I remember taking issues to this group which I couldn’t discuss internally at The Trust due to office politics, or I’d tried and I hadn’t been heard. The results we all achieved over that year were amazing. Not just personally, but for our organisations. It wasn’t just about being heard and allowed to share our concerns with interested people who wanted to help us as individuals, but it was about being able to get to the root of the issue, and either resolve it, or find a solution to the issue we’d raised with the action learning set.

How Action Learning can help your business grow

My next taste of action learning in action was when I took part in the LEAD programme, at UCLAN in 2010. The action learning part of the programme was one of the main draws for me as it had been so powerful earlier in my career. I knew I could take business issues to this group of small and medium sized business owners and I could work out my next steps.

It’s actually from this group, that the Bra Lady network was developed, and I know other business owners also had similar ‘epiphany’ moments in the action learning sets.

How does action learning help your business grow?

action learning helps your business growAs a business owner, when you grow, your business grows too. So anything you can do to help yourself grow personally will have a knock on effect on your business.

When you use action learning in a group, or set as they’re often known, you are committing to take action in front of that group. Part of the sign up to be part of the group is to take action. How many times have you been on training and said you were going to do something from that training, and actually not? Well, you’re committing to this small group, who’ve heard you talk passionately about this thing you want to crack in your business, and you’ll be reporting back to them next time. You’re going to take the action aren’t you?

Being part of an action learning set gives you a small group of people who want you to succeed, who have all sorts of knowledge and experience, and contacts. By taking your business issue to this group and asking them to help you explore the options available to you, you’ll be getting a wide range of views and opinions to consider. You don’t have to take any of them on board, if you don’t want to. No-one in the group is going to force you to do anything.

Simply the act of sharing and exploring your business issue, helps you really understand the issue, and the action you’re wanting to take. Even if that action is nothing. Sometimes that happens, and that’s fine. However, but exploring the issue with the action learning set, you’ve cleared the issue from your to do list, and your head, and you’ve got space for the next thing you want to deal with.

Using action learning in your business

There are ways you can use action learning in your business, which offer the opportunity for cross team action learning sets to explore issues together. A number of educational and NHS establishments continue to use action learning as way of delving deeper into issues across departments, and helping colleagues understand cross organisational issues.

For smaller teams, or a one person business, joining up with other business owners in an action learning set, often with a facilitator, at least to start with, can help you learn the skills you need to question yourself and your business to learn by itself, and implement different ways of doing business.

Confident Business Owner uses action learning

As part of our Confident business owner programme, we’re using action learning sets as part of the development of individual business owners to grow themselves and their businesses. If you’d like to learn more about this programme, or how you can access an action learning set local to you, get in touch.

What’s your experience of action learning? Have you used it in your business? Was it beneficial?


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SarkeMedia courses

We love what we do, supporting clients. You may be surprised that we work with specialists too. We’re always learning new tips, and keeping up to date of new software and algorithm changes. We may sometimes suggest you learn from a specialist, and/or we’ll walk alongside you and a specialist with a particular project. We’ll always give you options, as we all learn in different ways, and what suits your business partner, may not suit your style.

thank you sarkemedia from managethosethingsOne of our favourite companies we often refer clients to, offer training, coaching and 1 to 1 support, are Sarah and Kevin Arrow from SarkeMedia who run the Online Visibility academy. We’ve worked with Sarah and Kevin for years, so we can highly recommend their work.

Some of our own courses dovetail into their work, like our Get your website working course will lead you onto some of their courses for more detailed work, learning about a specific area of work, or to really drill into an area you need to really master in your business.

Whilst we recommend Sarkemedia and the Arrows to you, for their breadth of knowledge and success with online visibility for themselves and their clients, here’s some highlights some of clients have enjoyed with them directly:

Leads and LinkedIn – This package to teach you how to use LinkedIn to generate more leads is taught through daily emails with a task to learn or do each day. The Leads and LinkedIn programme is supported by the Arrows through a LinkedIn group (where else!). If LinkedIn is where your potential clients hang out, then you need to be there to hang out with them too.

Business Blogging Challenge – This is a 30 day challenge, delivered by email every day, which takes you through everything you need to know about Business blogging. From why you should have a business blog, to how to set it up, to keywords, (what they are and how to find yours), images, linking, guest blogging, and all things in between. This challenge is supported by a Facebook group which has over 4,000 people either doing the challenge or who’ve completed it.

Marketing Success Strategy Bundle – An amazing bundle of marketing strategies for whichever way you want to promote your business. Done for you marketing strategies which take the effort out of the planning and scratching your head stage, so you simply use your time to get on and do the marketing for your business. We love this one 🙂

Optimise Anything – Just like it says, this course will teach you how to optimise anything. Not only is it important to optimise your website to be found for your keywords, but you’ll also learn how to optimise your Facebook page, your Instagram account, your twitter feed, and many more things you may not have thought can be optimised. Ensuring everything is optimised helps your online visibility, and ensures people find you and trust you for what you do.

This programme is delivered in an online course format, with tutorials, checklists and support. You go as fast or as slow as you want.

Create a business website from scratch – Using WordPress. Step by step tutorials to show you how to set up a wordpress website from scratch. Yes, it’s that simple!

Client Clairvoyance – Find out what your clients are looking for, and develope your business to suit their requirements. Then use that knowledge to market to them in the way that suits them best. If you’re currently unsure what your clients are really after, this will lead you through a step by step process.

Delivered on their course platform for you to go as fast or slow as you like.

Autumn Bundle of Awesomeness – An amazing package of a variety of courses with Sarkemedia old branding which they’re virtually giving away at this price! Even if you don’t need something right now, grab it as you have lifetime access to all their courses.


Manage Those Things can help you manage all aspects of your business. Sometimes, however, we’ll advise you to work, or learn from, specialists, like Sarah and Kevin from Sarkemedia. If you’re wanting to improve your Online Visibility, talk to us about your goals and where you are now, and we’ll advise the best way forward for you.

Have you done any of Sarkemedia’s courses? Are they right for you?